About the founder: why we built ClickBeagle (part of Ads Connector)
ClickBeagle is part of Ads Connector and was built by Andrei Sheshenin, a performance marketer who runs paid acquisition for local service businesses. Ads Connector lets AI assistants work with ad accounts; ClickBeagle covers the other half of the story: what happens on the website between the ad click and the lead.
Who is behind ClickBeagle
Andrei Sheshenin runs paid acquisition for local service businesses, including home services, roofing, cleaning, wellness, hospitality and fintech, mostly in the US plus a few projects in Europe. According to his profile on ads-connector.com, his work covers:
- Google Ads: Search, Performance Max, Local Services Ads and Demand Gen;
- Meta Ads for lead generation and remarketing;
- Google Business Profile and local visibility;
- tracking and attribution: GA4, Tag Manager, call tracking and CRM sync (GoHighLevel, Jobber);
- quote and booking forms that convert, plus weekly performance audits.
| Experience | As stated on ads-connector.com |
|---|---|
| Google Ads spend managed | $1.5M+ |
| Meta Ads spend managed | $1.5M+ |
| Conversions in the last 12 months | 16,000+ |
| Ad accounts | 15+ |
| Years in local ads | 10+ |
What Ads Connector is
Ads Connector is a remote MCP connector that lets AI assistants such as Claude, ChatGPT, Codex and Cursor read and manage Google Ads, Meta Ads, Google Analytics 4, Search Console and Tag Manager. Its guardrails are simple: new campaigns start paused, any change that can start or increase spend needs an explicit yes, and every change is logged. Andrei built it to do his own daily ad work from an AI chat, because assistants were good at the analysis but could not see the accounts.
Why a website analytics product
On the Ads Connector blog, Andrei describes the first problem he finds in almost every account: the ad platform, the CRM and the call tracker count leads differently. His advice is to agree on one definition of a lead, make one system the source of truth, and judge campaigns only on that number. He also recommends capturing partial form submissions, keeping brand search separate so blended numbers don't flatter results, and moving budget toward qualified leads rather than clicks.
Ad accounts alone cannot do that. They see the click, not what the visitor did next, whether the form was sent, or whether the click came from a real person. ClickBeagle was built to close that gap:
- every form and phone click tied to the ad, keyword and campaign that brought it;
- explainable click checks on every paid visit;
- session replay to see where a form or page loses people;
- server-side lead delivery back to Meta and GA4;
- Google and AI crawler analytics, as AI assistants become a new way people find local providers.
From lessons to features
Each of those lessons maps to something concrete in the product:
| Lesson from managing local ads | What ${N} does about it |
|---|---|
| Count leads the same way everywhere | Form submissions and phone, email, messenger and booking clicks are counted by one set of rules, and each lead keeps its source |
| Capture partial submissions | A “Didn't finish” view lists people who started a form or pressed Send but never got a form through, with what they left and a link to the recording |
| Keep brand separate | Every lead carries its campaign, keyword and UTM tags, so brand and non-brand results can be read apart |
| Budget follows qualified leads | Your CRM can report qualified leads, booked appointments and sales back through the server events API |
| Check tracking before blaming the ads | The install is checked for you, and server-side deliveries show their status and the reason for any failure |
None of this replaces judgment. It gives the person making the call, or the AI assistant helping them, the same evidence an experienced account manager would look for first.
How ClickBeagle and Ads Connector work together
A ClickBeagle site can be linked to a business in Ads Connector. Ads Connector then sees the site's leads and visit summaries next to the ad account. Google Ads offline conversions are uploaded by Ads Connector, so ClickBeagle does not send the same leads to Google Ads a second time. IP exclusion candidates from ClickBeagle's click checks are passed to Ads Connector, where they are applied to Google Ads only after approval.
Both products have their own MCP servers. ClickBeagle's is read-only and answers website questions; Ads Connector's works with the ad accounts.
Principles carried over
- Nothing changes without your OK. ClickBeagle flags and explains; exclusions and ad changes wait for approval.
- Explainable over clever. Every click flag lists the rule, the input and the weight behind it, so you can check it and disagree with it.
- Plain words, few reports. The answers that decide where ad money goes, not two hundred dashboards.
- Privacy by default. Typed text is masked in recordings, recording needs consent, Global Privacy Control is honored, and contacts are masked for AI assistants unless you ask.
More about the founder is on the About page. To try ClickBeagle on your own site, start free; it is free while in beta.
FAQ
Who founded ClickBeagle?
Andrei Sheshenin, a performance marketer for local service businesses and the builder of Ads Connector.
Is ClickBeagle part of Ads Connector?
Yes. ClickBeagle is part of Ads Connector and covers website analytics: leads, session replay, click checks, bots and server-side conversions.
Where can I read more about Andrei's ad work?
On his profile at ads-connector.com/about and on the Ads Connector blog, where he writes about managing Google Ads, Local Services Ads and Meta for local businesses.
Do I need Ads Connector to use ClickBeagle?
No. ClickBeagle works on its own. Linking it to Ads Connector adds Google Ads offline conversions and applying approved IP exclusions.
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